We Need to Act Today - Even now it is too late for some species and habitats, yet we must do the best we can with what we have. We can't save the Earth through rounds of "guilt giving," we must make a permanent change in our lifestyle where man and nature live in harmony.

Despite massive spending and constant police work, people still buy and sell harmful drugs. Even if we made environmental law as tough as drug law, we would make scant progress unless we change the hearts and minds of men.

People have to understand what is at stake and change their attitudes. The process takes time, a very limited resource, and if we want it to work we must do a much better job than we’re doing with other causes like the war on drugs.

At Tiger Touch we are developing an environment where rapid, lasting change can take place. We know that people appreciate what they understand and save what they appreciate.